Clear narratives make the difference.
Storyfinding + Pitch Design is both art and science. A good story brings together three elements: an emotional truth, rational proof points and transformation. Most clients struggle with the balance and yet are passionate about telling stories. Having worked with large CPG manufacturers, global entertainment companies and sales teams, Big Cardinal uncovers the stories that need to be told and powerfully presented to the world. Graphic credit: Simon Sinek's 'Starting With Why'.